iHipHop was on the forefront of Hip Hop social networks and as part of the Triumph Media group, a digital distribution site was born. Built with the understanding and the notion that independent artists should and can be in control of their music and their revenue, the distribution site was developed. Utilizing a custom, self-service, distribution and commerce system, this project allows any artist or musician to easily get their music onto Apple iTunes, Amazon, and all major digital distribution stores both in the US and internationally.